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Books from the Warner University Library

 

Books

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Baseball, Inc - Frank P. Jozsa
Call Number: GV 880 .J69 2006
ISBN: 0786425342
Publication Date: 2006-02-03
During the second half of the twentieth century, Major League Baseball and its affiliated minor leagues evolved from local and regional entities governing the play of America's favorite pastime to national business organizations. The relocation of teams, league expansion, the advent of free agency and an influx of international players has made baseball big business, on an increasingly global scale.Focusing on the last fifty years, this work examines the past and present commercial elements of organized baseball, emphasizing the dual roles--competitive sport and profitable business--which the sport must now fulfill. Twenty-five essays cover five areas integral to the economic side of baseball: business and finance, human resources, international relations, management and leadership and sports marketing. Detailed discussions of the redistribution of revenues, the history of player unionization, aggressive global marketing, strategies of franchise owners and an evaluation of fan costs, among other topics introduce the reader to the important issues and specific challenges professional baseball faces in an increasingly crowded--yet geographically expansive--sports marketplace. The work is also indexed.

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Brand NFL - Michael Oriard
Call Number: GV 954.3 .O75 2007
ISBN: 9780807831427
Publication Date: 2007-09-03
Professional football today is a $6 billion sports entertainment industry. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. At the heart of this story is a question with no simple answer: has the extraordinary commercializing and "branding" of NFL football since the late 1980s ironically weakened the cultural power of a sport whose appeal for more than a century was fundamentally noncommercial?

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Developing Successful Sport Marketing Plans - David K. Stotlar
Call Number: qGV 716 .S737 2009
ISBN: 1885693842
Publication Date: 2009-03-01
Now in its third edition, Developing Successful Sport Marketing Plans has become an integral tool for students as well as professionals. In this vastly updated version, which has a focus redirected toward the sport consumer, internationally renowned sport marketing professor David Stotlar explains how to create an effective sport marketing plan. Stotlar's decades of comprehensive experience and intimate knowledge of the sport industry are evident as he provides the specific issues to consider, the essential questions to guide your thinking, and the proper exercises to help you develop and implement a viable sport marketing plan. The chapters in Developing Successful Sport Marketing Plans, 3rd Edition, have been retooled to cover every aspect necessary to formulate a winning strategy: Developing a Marketing Plan Framework Creating a Value Proposition Understanding the Market Environment Target Markets Marketing Objectives Marketing Strategies Marketing Mix Implementation, Control, and Evaluation This edition also includes revised "Best Practice" sections at the conclusion of each chapter, as well as worksheets to guide you in constructing a customized marketing plan. The intent is simple: provide a workbook that assists you in building a winning marketing plan through a well-defined, industry-proven protocol that has been demonstrated to be successful.

 

More Sport Management Books

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Facilities Planning for Health, Fitness, Physical Activity, Recreation and Sports - Thomas H. Sawyer (Editor)
Call Number: qGV 401 .F32 2002
ISBN: 1571674853
Publication Date: 2002-03-01
Expanded to 36 chapters, this new edition incorporates the knowledge of 23 of the leading professionals in the facilities planning and development field. Major changes consist of combining chapters on the history and standards of the Council on Facilities and Equipment (CFE); and chapters on site selection, construction, and bidding. In addition, new chapters on the following issues have been included: construction terminology 101, energy management, parking lot design, elementary and secondary physical education areas, adventure programming facilities, equestrian spaces, skateparks, international sport centre, designing for park and recreation facilities and trends in equipment.

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Handbook of Sports Economics Research - John Fizel (Editor)
Call Number: GV 716 .H36 2006
ISBN: 0765615940
Publication Date: 2006-01-01

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Home Team: professional sports and the American metropolis - Michael N. Danielson
Call Number: GV 706.35 .D36 1997
ISBN: 0691036500
Publication Date: 1997-03-03
Most books that study professional sports concentrate on teams and leagues. In contrast, Home Team studies the connections between professional team sports in North America and the places where teams play. It examines the relationships between the four major professional team sports--baseball, basketball, football, and hockey--and the cities that attach their names, their hearts, and their increasing amount of tax dollars to big league teams. From the names on their uniforms to the loyalties of their fans, teams are tied to the places in which they play. Nonetheless, teams, like other urban businesses, are affected by changes in their environments--like the flight of their customers to suburbs and changes in local political climates. In Home Team, professional sports are scrutinized in the larger context of the metropolitan areas that surround and support them. Michael Danielson is particularly interested in the political aspects of the connections between professional sports teams and cities. He points out that local and state governments are now major players in the competition for franchises, providing increasingly lavish publicly funded facilities for what are, in fact, private business ventures. As a result, professional sports enterprises, which have insisted that private leagues rather than public laws be the proper means of regulating games, have become powerful political players, seeking additional benefits from government, often playing off one city against another. The wide variety of governmental responses reflects the enormous diversity of urban and state politics in the United States and in the Canadian cities and provinces that host professional teams. Home Team collects a vast amount of data, much of it difficult to find elsewhere, including information on the relocation of franchises, expansion teams, new leagues, stadium development, and the political influence of the rich cast of characters involved in the ongoing contests over where teams will play and who will pay. Everyone who is interested in the present condition and future prospects of professional sports will be captivated by this informative and provocative new book.

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Michael Jordan and the New Global Capitalism - Walter LaFeber
Call Number: GV 884 .J67 L34 1999
ISBN: 0393047474
Publication Date: 1999-07-01
Walter LaFeber's timely analysis looks at the ways that triumphant capitalism, coupled with high-tech telecommunications, is conquering the nations of the world, one mind-one pair of feet-at a time.

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Sports and Entertainment Marketing - Oelkers Kasero; Ken Kaser; Dotty B. Oelkers
Call Number: qKF 4290 .K19 2001
ISBN: 0538694777
Publication Date: 1999-11-24
Sports and Entertainment Marketing takes your students on a step-by-step journey through the world of marketing. Students encounter and learn about the key functions of marketing and how those functions are applied to sports and entertainment. Each marketing function is incorporated throughout the text and highlighted with an icon to indicate how it is used in the marketing process.

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The Business of Sports - Mark Conrad
Call Number: GV 716 .C665 2011
ISBN: 9780415876520
Publication Date: 2010-12-20
This book explores the business aspect of sports with an orientation to those topics that are most relevant to journalists, providing the foundation for understanding the various parts of the sports business. Moving beyond sports writing, this text offers a distinct perspective on professional, college, and international sports organizations -- structure, governance, labor issues, and other business factors within the sports community. Written clearly and compellingly, The business of sports includes cases (historical, current, and hypothetical) to illustrate how business concerns play a role in the reporting of sports. New features for the second edition include updates throughout, including disciplinary policies throughout the major sports leagues expanded discussion of intellectual property issues and merchandising new sections on ethical issues in sports, aimed at journalists. Offering critical insights on the business of sports, this text is a required resource for sports journalists and students in sports journalism.

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The Facility Manager's Guide to Finance and Budgeting - David G. Cotts; Edmond P. Rondeau
Call Number: TS 155 .C647 2004
ISBN: 0814405622
Publication Date: 2003-10-21
Leaky faucets and cracked pavement aren't the only demands on a facility manager's time and energy. These days, they also need top-notch financial skills--to sell their department to senior management, to win funds for crucial projects, to become fully integrated into the organization. Sadly, most facility managers lack even fundamental financial skills. The Facility Manager's Guide to Finance and Budgetingis the first primer designed to teach them the ropes quickly, concisely, and with minimum pain. The book explains how to: * Understand the essential concepts of facility work programs and programmatic planning and budgeting * Develop and manage an annual expense budget, then evaluate the results * Make financially sound ""go/no go"" decisions on projects requiring capital funding * Pinpoint significant cost-savings and cost-containment areas * Use unit-cost indicators to benchmark facility management initiatives * Create an information system and database that ties directly into the budget."

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The Business of Sports Agents - Kenneth L. Shropshire; Timothy Davis
Call Number: GV 734.5 .S58 2003
ISBN: 0812236823
Publication Date: 2002-10-01
The legendary Charles C. "Cash and Carry" Pyle, considered by most to be the first sports agent, negotiated a $3,000-per-game contract for Red Grange to play professional football for the Chicago Bears in 1933. Today, salaries in the tens of millions of dollars are commonplace, and instead of theatrical promoters and impresarios, professionally trained businessmen and lawyers dominate the business. Successful sports agents are comfortable with high finance and intense competition for the right to represent talented players, and the most respected agents are those who can deal with the pressures of high-stakes negotiations in an honest fashion. But whereas rules and penalties govern the playing field, there are far fewer restrictions on agents. Incidents of agents manipulating athletes, ranging from investment scams to outright theft of a player's money, are far too commonplace, and there is growing consensus for reform. In The Business of Sports Agents, Kenneth L. Shropshire and Timothy Davis, experts in the fields of sports business and law, examine the history of the sports agent business and the rules and laws developed to regulate the profession. They also consider recommendations for reform, including uniform laws that would apply to all agents, redefining amateurism in college sports (a point Shropshire and Davis suggest may be essential to rooting out corruption), and stiffening requirements for licensing agents. Whether an aspiring sports agent, a lawyer, an athlete seeking an agent, or someone simply interested in understanding the world of sports representation, the reader will find in The Business of Sports Agents the most comprehensive overview of the industry as well as a straightforward analysis of its problems and the proposed solutions.

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Sports Marketing 2nd Edition - Fullerton, Sam
Call Number: qGV 716 .F85 2014
Publication Date: 2014
PART ONE - The Foundation of Sports Marketing 1 Introduction to Sports Marketing 2 The Four Domains of Sports Marketing PART TWO - Marketing Though Sports 3 Marketing Through Sports Using Mainstream Strategies 4 Introduction to Sponsorship: Concepts, Objectives and Components 5 Sponsorship Foundation: Developing and Selling the Proposal 6 Pre-Event Evaluation: The Assessment of Sponsorship Opportunities 7 Leveraging: Activation of the Sponsorship 8 Ambush Marketing 9 Postevent Evaluation: Identifying Success and Failure 10 Venue Naming Rights 11 Endorsements 12 Licensing PART THREE - The Marketing of Sports 13 Segmentation of the Sports Market 14 Product Decisions in Sports Marketing 15 Distribution Decisions and Facilities Management in Sports Marketing 16 Developing a Promotional Strategy for the Marketing of Sports Products 17 Pricing Decisions in Sports Marketing PART FOUR - Emerging Issues in Sports Marketing 18 Relationship Marketing in the Business of Sports 19 The Role of Technology in Sports Marketing 20 Controversial Issues in Sports Marketing

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