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How to conduct business research part 3.
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Books from the Warner University Library

 

Books

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AMA Complete Guide to Marketing Research for Small Business - Holly Edmunds
Call Number: HF 5415.2 .E34 1996
ISBN: 0844235849
Publication Date: 1996-01-11
For most small business owners the term "marketing research" presents a dilemma. On one hand, it can mean getting the invaluable information needed to know one's customers better and to make critical business decisions based on the best information possible. On the other hand, it can mean spending a lot of money to get results that are not very useful. The AMA Complete Guide to Marketing Research for Small Business solves that dilemma with 1 1 practical, easy-to-use chapters that show the non-research specialist how to conduct useful research on a limited budget. This step-by-step guide provides the basic information needed to: Define problems and research objectives clearly. Select the right research method for the problem. Design useful and usable questionnaires. Develop cost-effective mail and phone surveys. Get the most from the information you gather. Select and work profitably with outside vendors. Develop cost-conscious budgets that enable you to get the most for your investment. All this information is organized in a convenient, easy-to-use format with handy checklists and worksheets in every chapter. The final section of the book is in-depth, real-world-based case studies showing how small businesses have used the techniques presented in the book to solve their most perplexing marketing problems--quickly and inexpensively. The book ends with a handy glossary of commonly used marketing research terms.

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Battling Big Box: how nimble niche companies can outmaneuver giant competitors - Henry Dubroff; Susan J. Marks
Call Number: HD 62.7 .D835 2009
ISBN: 9781601630285
Publication Date: 2009-01-01
The authors discuss how small companies can battle giant ones by replying on agility, adaptability, customer service, and credibility. Topics include empowering your people, building a powerful brand, managing cash flow, and keeping your vision in mind.

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Battling the corporate giants: the ultimate David and Goliath story - Lowery, Daniel L.
Call Number: HD 62.7 .L69 2006
ISBN: 9781589823617
Publication Date: 2006
Takes the winning strategies of the bible's most famous underdog and applies them to small business.

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The Creative Entrepreneur: a DIY visual guidebook for making business ideas real - Lisa Sonora Beam
Call Number: HD 53 .B426 2008
ISBN: 9781592534593
Publication Date: 2008-11-01
The Creative Entrepreneur was voted Winner, in two categories--Craft and Business, of the 2009 IBPA (Independent Book Publishers Association) Benjamin Franklin Award which recognizes excellence in publishing. This book is for the large audience of artists, crafters, and creative individuals from all walks of life who desire to make a livelihood from their creative work, or who possibly have achieved some success, but don't know how to replicate it or move to another level of accomplishment. These crafty DIY artists are everywhere--they are holding alternative craft fairs, they advertise in the pages of Bust and ReadyMade and Craft, they are selling online by the thousands at Etsy.com, and are blogging at Typepad, LiveJournal, and Whipup.com. But many of them do not have the skills needed to take their business ideas to the next level. The Creative Entrepreneur takes readers on an inner journey of creative exploration to discover how to make their dreams of creative livelihood real, as they craft their own Artist's Business Journal. The Artist's Business Journal is a visual, project-oriented, step-by-step approach to business development for artists from all walks of life who are mystified and possibly frustrated by how to make a business out of their creative work.

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Drilling for Gold: how corporations can successfully market to small businesses - John Warrillow
Call Number: HF 5415.1263 .W37 2002
ISBN: 0471128902
Publication Date: 2002-03-26
Unearth the lucrative opportunities of the small business market The new entrepreneurial explosion has many Fortune 500 companies pinning their hopes for prosperity on the small business sector. But most blue chip behemoths simply don't know how to reach small businesses-they don't understand this segment's diversity and how to effectively reach out to its various parts. Drilling for Gold will show the big companies just how small businesses tick. John Warrillow reveals the enormous size of the small business marketing opportunity and shows readers various ways to reach this vast, yet seemingly hidden sector. He covers how to address the small business market, managing cost control, and segmenting the customer base, along with numerous case studies.

 

More Books

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A History of Small Business in America - Mansel G. Blackford
Call Number: HD 2346 .U5 B56 2003
ISBN: 0807854530
Publication Date: 2003-05-19
From the colonial era to the present day, small businesses have been an integral part of American life. First published in 1991 and now thoroughly revised and updated, A History of Small Business in America explores the central but ever-changing role played by small enterprises in the nation's economic, political, and cultural development. Examining small businesses in manufacturing, sales, services, and farming, Mansel Blackford argues that while small firms have always been important to the nation's development, their significance has varied considerably in different time periods and in different segments of our economy. Throughout, he relates small business development to changes in America's overall business and economic systems and offers comparisons between the growth of small business in the United States to its development in other countries. He places special emphasis on the importance of small business development for women and minorities. Unique in its breadth, this book provides the only comprehensive overview of these significant topics.

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Global E-Commerce Strategies for Small Business - Eduardo da Costa
Call Number: HF 5548.32 .C677 2001
ISBN: 9780262041904
Publication Date: 2001-06-01
How small businesses can use the Internet and e-commerce to succeed in the global marketplace.

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Growing and Managing a Small Business: an entrepreneurial perspective - Kathleen R. Allen
Call Number: HD 62.7 .A45 2006
ISBN: 0618705090
Publication Date: 2006-07-13
Growing and Managing a Small Business provides students with a comprehensive introduction to business ownership and management from the start-up phase through growth and harvest. Decidedly entrepreneurial in focus, this book departs from the traditional small business management text by incorporating themes and principles appropriate to managing small companies in a dynamic, global environment. In addition to up-to-date coverage of risk management and strategies for 'harvesting the business,' the Second Edition introduces several new chapters that examine topics such as ethics and social responsibility, family businesses, and technology. New boxed features illustrate the author's real-world approach through case studies and profiles of small businesses and entrepreneurs.

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The Entrepreneur's Desk Reference: authoritative information, ideas, and solutions for your small business - Jane Applegate
Call Number: HB 615 .A72 2003
ISBN: 1576600866
Publication Date: 2003-01-01
Entepreneurs are busy people who want answers fast. Why should they spend hours clicking through hundreds of search results on the Internet? Small business guru Jane Applegate has assembled an easy-to-use guide containing all the information they need to know in a form that's ideal for a quick lookup. The Entrepreneur's Desk Reference is an alphabetical compilation of answers, solutions, advice, and ideas from Applegate and top small business experts.Topics covered include accountants, audits, brand building, employee benefits, firing and hiring, mission statements, operations, trade associations, and valuation. Entries feature definitions, checklists, proven strategies, and specific resources -- books, association contacts, websites -- to help point the reader in the right direction. With so much useful information in one place, this book provides answers faster than an Internet search.Suitable for the seasoned entrepreneur who needs a specific answer as well as those just launching their small business who are looking for a comprehensive guide, The Entrepreneur's Desk Reference belongs within reach of every small business owner, who will turn to it over and over again.

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The Entrepreneur's Information Sourcebook: charting the path to small business success - Susan C. Awe
Call Number: HD 62.5 .A96 2006
ISBN: 1591582423
Publication Date: 2006-01-01
Es passiert aus heiterem Himmel und ohne jede Vorwarnung: Niks Hausaufgaben verschwinden plötzlich auf geheimnisvolle Weise aus den Hausaufgabenheften oder verwandeln sich in unleserliches, hässliches Geschmiere. Was ist da los? Natürlich hat Nik wegen der Sache jede Menge Ärger - und darum beschließt er, dem Ganzen schleunigst auf den Grund zu gehen. Dabei macht er eine unerwartete Entdeckung, die nicht nur sein Leben gehörig durcheinander wirbelt ...- Der dritte Band der Nik-Reihe- Für Leserinnen und Leser ab acht Jahren- Auch zum Vorlesen geeignet- Mit kindgerechten Illustrationen

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The Entrepreneurial Process: economic growth, men, women, and minorities - Paul D. Reynolds; Sammis B. White
Call Number: HD 62.5 .R49 1997
ISBN: 1567200125
Publication Date: 1997-11-30
Entrepreneurship is an extremely important, but little understood, component of the U.S. economy. This book aids that understanding by exploring the challenges and outcomes of the start-up phases of new firms. This is the first detailed, large-scale, longitudinally-based analysis of the entrepreneurial process. Three representative samples of new firms and two representative samples of nascent entrepreneurs (those attempting to start new firms) are used to consider a variety of factors that affect successful completion of the major transitions in the life of new businesses: conception, birth, and early development (survival and growth). Surprisingly, a substantial minority of start-ups become operational new firms. Among the many lessons the authors learn are that although new firm growth appears to reflect many factors, initial size is of special consequence. Not only are many general insights for entrepreneurs revealed, but the authors also pay special attention to the involvement of women and minorities in entrepreneurship and suggest effective government policy for different stages in the entrepreneurial process.

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The Ultimate Guide to Electronic Marketing for Small Business: low-cost/high-return tools and techniques that really work - Tom Antion
Call Number: HF 5415.1 .A57 2005
ISBN: 047171870X
Publication Date: 2005-06-17
Effective, affordable, low-risk online marketing techniques for small business owners Most small businesses are not taking advantage of the powerful and inexpensive Internet-based marketing tools and techniques that are available to them. These tools and techniques can mean the difference between a viable business and closing up shop. But most of what small business owners hear or read about the Internet applies to large businesses with greater resources than their own, or comes from unreliable or shady sources. The Ultimate Guide to Electronic Marketing for Small Business gives the small business owner or aspiring entrepreneur the real-world tools and tactics to market their small business around the world with little investment and even less risk. Full of practical ideas on reaching new customers and increasing sales, this book will make a real difference in the success rate of small businesses and start-ups everywhere.

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World Class: thriving locally in the global economy - Rosabeth Moss Kanter
Call Number: HD 62.7 .K367 1995
ISBN: 0684811294
Publication Date: 1995-09-01
The frontier of business growth is shifting from the giants to small and medium-sized enterprises. This book shows how these new pioneers can collaborate, innovate and export. It shows why emerging companies in new technology fields have to be born global just to keep their domestic business, why it is so important to act quickly, and how many apparent problems (such as outside ownership of local companies) can be turned to advantage. The book also looks at the development of local communities - cities, boroughs and towns everywhere are developing their own strategic plans and foreign policies - and shows the three ways communities can succeed, explaining how to apply the lessons outlined.

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Zero to 100,000: social media tips and tricks for small business - Dean Anthony Gratton; Sarah-Jayne Gratton
Call Number: HF 5415.1265 .G73 2012
ISBN: 9780789748003
Publication Date: 2011-09-30
"I work in digital media publishing, yet I've struggled, like most of the business world, to understand how to make social media work for me. Sarah-Jayne and Dean tackled the challenge with an energy that has to be seen to be believed. These two are now my #1 source of information and have provided simple and effective strategies that have helped me to monetize social media." --Vince Holton, Publisher, Incisor.TV nbsp; "A fantastic, timely, and enjoyable book with serious appeal. Great work from beginning to end. I can't recommend it enough." --2morrowKnight, Huffington Post nbsp; "Zero to 100,000: Social Media Tips and Tricks for Small Businesses makes it so easy to understand the way to successfully take your business into the 'real world' of social media! It both entertained and educated me. I would recommend this book to my friends, business associates, and to educational institutions. Brilliantly done!" --Debra Cincioni, @MomsofAmerica on Twitter nbsp; "From building a bigger presence for yourself or your business, this book gets you in on the ground floor, lays the foundation, and helps you get a jump start on becoming a social media success. And the advice is real, not just from Sarah-Jayne and Dean, who are awesome, but from several other success stories they explain in the book. In a word, this book is useful." --Jason Falls, CEO of Social Media Explorer and author of No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing nbsp; "Leveraging social media is vital for businesses of all sizes, but it is a quirky and nuanced world where getting it wrong can have disastrous consequences. @GrattonGirl is one of the people I see in the social space who really understands the art of communicating with her audience. If you want to know how to connect with the crowd effectively through social media, I can think of no one better to hold your hand on that journey than Sarah-Jayne and Dean Gratton." --Kate Russell, Technology Reporter, BBC Website and App Reviewer nbsp; YOUR COMPLETE PLAN FOR FINDING 100,000 NEW FRIENDS, SUPPORTERS, AND CUSTOMERS! nbsp; Close your eyes. Now, envision 100,000 people who are passionate about you, your business, and your brand! We're talking about people who buy your stuff, and then tell their friends how incredibly great you are--without being paid to do it. People who follow your every move, look to you for guidance, and can't wait to hear what you're up to next. nbsp; Your 100,000 people. Your two football stadiums full of cheering fans. They're out there, looking for you. Here's your easy, low-cost social media plan for finding them...connecting with them...giving them what they want--so they can make you stunningly, incredibly successful ! nbsp; 10 STEPS TO YOUR 100,000 (with all the details, examples, and expert advice you'll ever need) 1. Listen first, engage second 2. Craft your most authentic voice 3. Find and attract influencers 4. Don't be a narcissist (you know what we mean) 5. Build community that lasts 6. Freshen up your brand 7. Become an electrifying "social conductor" 8. Promote across platforms 9. Be the fittest, be the survivor 10. Measure your (ever-growing) success

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