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How to conduct business research part 3.
Last Updated: Aug 3, 2017 URL: http://libguides.warner.edu/business3 Print Guide RSS UpdatesEmail Alerts

Advertising Demographics and Links Print Page
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Advertising - Competitive Intelligence/Demographics

  • 2007 Economic Census - U.S. Census Bureau
    The economic census profiles U.S. national and local economies every 5 years.
  • American FactFinder
    Find popular facts (population, income, etc.) and frequently requested data about your community.
  • County Business Patterns - U.S. Census Bureau  
      
    County Business Patterns (CBP) is an annual series that provides subnational economic data by industry. This series includes the number of establishments, employment during the week of March 12, first quarter payroll, and annual payroll. This data is useful for studying the economic activity of small areas; analyzing economic changes over time; and as a benchmark for other statistical series, surveys, and databases between economic censuses. Businesses use the data for analyzing market potential, measuring the effectiveness of sales and advertising programs, setting sales quotas, and developing budgets. Government agencies use the data for administration and planning.

  • Fuld & Company's Competitive Intelligence Resource Center
    The Competitive Intelligence Resource Center is a collaborative workspace of competitive intelligence tools and resources designed to help you gather information from a variety of services and sources, in support of your competitive intelligence efforts.
  • Zanran - Search the Web for Data and Statistics
    Zanran helps you to find ‘semi-structured’ data on the web. This is the numerical data that people have presented as graphs and tables and charts. For example, the data could be a graph in a PDF report, or a table in an Excel spreadsheet, or a barchart shown as an image in an HTML page. This huge amount of information can be difficult to find using conventional search engines, which are focused primarily on finding text rather than graphs, tables and bar charts.

Case Histories/Ethics

  • Case Histories - Advertising Educational Foundation
    Case histories give you an inside look at the steps advertising agencies and advertisers take to create a campaign and how effective it can be. Case histories show the preceding issue/problem, the response and the outcome.

Advertising Links

  • About.com – Advertising Materials
    Every element of an ad campaign is different. Discover everything you need to know when producing advertising materials - from your role in your career with an ad agency to creating your own projects as a business owner.
  • Ad Council
    Helpful sections include: Our Work – Current and The Classics, Educational Resources, and Case Studies and Best Practices. Impact - Case Studies and Best Practices, Real Stories, and Research.
  • AdForum.com
    AdForum.com is the leading information provider focused on the global advertising industry. Partner with the leading trade press worldwide, but also with the industry's top award shows, AdForum.com gathers information on 20,000 agencies and 150,000 campaigns (TV, print, interactive, etc.). In the Creative Library, access more than 150,000 ads worldwide.
  • Advertising Educational Foundation - Videos Available to View Online  
      
    The Advertising Educational Foundation has developed audio visual materials which are specially designed to help professors and students in their daily classroom work and corporations in their training programs. Since 1990, these videos have been seen by over 450,000 students.
  • Biznar - A Deep Web Free Aggregator Website
    Deep Web Technologies’ free databases offer sources by broad subjects. The Deep Web contains hundreds of thousands of sources which are not accessible to Google and Bing.
  • IAB Internet Advertising Revenue Report conducted by PricewaterhouseCoopers (PWC)
    The IAB’s Internet Advertising Revenue Report, a survey conducted independently by PricewaterhouseCoopers, is released in full twice a year. The results reported are considered the most accurate measurement of Internet/online advertising revenues since the data is compiled directly from information supplied by companies selling advertising online. All-inclusive, the report includes data reflecting online advertising revenues from Web sites, commercial online services, Email providers, as well as other companies selling online advertising.
  • Journalist’s Toolbox – Advertising
    Numerous advertising and marketing websites listed.
  • Open Culture - The Best Free Cultural & Educational Media on the Web  
      
    Description: Free, open access resources organized by category. Resources listed include: Online Courses, MOOCS (Massive Open Online Courses), Movies, Audio Books, eBooks, Textbooks, Language Lessons, Business Courses, etc.
  • THE ADVERTISING SLOGAN HALL OF FAME - THE BEST IN BRANDING
    The Advertising Slogan Hall Of Fame, sponsored by AdSlogans.com, recognizes excellence and best practice in advertising, benchmarking creativity -- identifying the best in branding.
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