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ebrary Academic Complete (eBooks Colleciton)-Business
Guides and Tutorials
eBooks on EBSCOhost Tutorials and Guides
eBooks on EBSCOhost
eBooks Quick Reference User Guide
Description: This two page printable user guide provides an overview of, and instructions for, downloading EBSCO eBooks. Also provides the basic steps of transferring books to supported mobile devices.
Edited by Steven S. Posavac.Description: Covers fundamental topics, such as new product management, marketing mix strategy, marketing communications and advertising, social media, and experiential marketing.
Gale.Description: An annual publication that profiles important marketing campaigns of the 20th century.
Gale. Edited by Matthew Miskelly. Description: continuation of Encyclopedia of Major Marketing Campaigns (1999 and 2007), this new volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2010 to 2013. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as "war stories" by professors.
Edited by Miranda Herbert Ferrara. Description: This series centers on the specific projects, tasks, and activities in which businesspeople currently engage. This volume focuses on the topic of global marketing.
Edited by Miranda Herbert Ferrara. Description: This series centers on the specific projects, tasks, and activities in which businesspeople currently engage. This volume focuses on the social aspects of internet marketing.