Key Concepts in Public Relations
The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding.
Key Concepts in Marketing
Introduces and examines the key issues, methods, models and debates that define the field of marketing today.
The Browser's Dictionary of Foreign Words and Phrases
This handy, practical and browsable A-to-Z reference tells you all you need to know to understand, pronounce and appreciate the foreign words and phrases commonly used by speakers and writers of English.
Dictionary of Foreign Phrases and Abbreviations
The third edition of this standard reference book lists in one alphabetical sequence foreign phrases, proverbs, maxims and abbreviations frequently used in written and spoken English. An index of phrases by language follows the main alphabetical list.
Divided by a Common Language
Discusses the many differences in pronunciation, spelling, and vocabulary between British and American English.
How We Talk: American Regional English Today
In short, delightful essays, Metcalf explicates the key features that make American speech so expressive and distinct. He begins in the South, home of the most easily recognized of American dialects, travels north to New England, then on to the Midwest, the far West, and even to Alaska and Hawaii.
Key Concepts in Radio Studies
Provides a comprehensive, easy-to-use introduction to the field of radio studies.
Encyclopedia of International Media and Communications
How have we shaped the Information Age, and how has it shaped us? The Encyclopedia of International Media and Communications exhaustively explores the ways that editorial content - from journalism and scholarship to films and infomercials - is developed, presented, stored, analyzed, and regulated around the world.
Dictionary of Media Studies
This dictionary provides a basic vocabulary of terms used in the media and entertainment industries, from A&R to zydeco. It is ideal for all students of Media Studies and related subjects, as well as those working for the first time in jobs such as journalism, radio and television production and advertising.
Key Concepts in Political Communication
This is a systematic and accessible introduction to the critical concepts, structures and professional practices of political communication. Lilleker presents core concepts in political communication which cement together various strands of theory.
Propaganda and Mass Persuasion: A Historical Encyclopedia, 1500 to the Present
A truly international, authoritative AâZ guide to five centuries of propaganda, in both wartime and peacetime, which covers key moments, techniques, concepts, and some of the most influential propagandists in history.