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This is the "Communication Theory" page of the "Communication Arts Research" guide.
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Last Updated: Nov 13, 2017 URL: http://libguides.warner.edu/communication1 Print Guide RSS UpdatesEmail Alerts

Communication Theory Print Page


  • Framing
    From Key Concepts in Political Communication
    Framing describes the practice of thinking about news items and story content within familiar contexts. The media can be instrumental in creating these frames by introducing news items with predefined and narrow contextualisation.
  • Ideology: Topic Page
    Set of ideas, beliefs, and opinions about the nature of people and society, providing a framework for a theory about how people should live, as well as how society is or should be organized. A nation's ideology is usually reflected in the political system it creates.
  • Propaganda: Topic Page
    Systematic manipulation of public opinion, generally by the use of symbols such as flags, monuments, oratory, and publications. Modern propaganda is distinguished from other forms of communication in that it is consciously and deliberately used to influence group attitudes; all other functions are secondary.
  • Representation
    From Key Concepts in Journalism Studies
    In the words of Pickering (2001: xiii), representations have the power to select, arrange and prioritize certain assumptions and ideas about different kinds of people, bringing some to the fore, dramatizing and idealizing or demonizing them, while casting others into the social margins, so that they have little active public presence or only a narrow and negative public image.
  • Rhetoric
    From Key Concepts in Political Communication
    Rhetoric is the use of symbolism and language to ensure that a message is encoded in the way desired by the communicator. Rhetorical communication is intentionally persuasive, is central to propaganda, and is used to encourage a change in an audience member's behaviour.


  • Discourse analysis
    From Cambridge Dictionary of Sociology
    An omnibus term to describe a wide range of socio-cultural analytic perspectives developed in the aftermath of the linguistic turn in the social sciences during the 1960s, at the broadest level, the domain of discourse analysis encompasses the study of language use beyond the level of the sentence or utterance, in relation to social or societal context. In this broad conception, discourse analysis embraces both speech and interaction and written texts as objects of study.
  • Hegemonic model
    From Key Concepts in Political Communication
    Hegemony is concerned with domination, and in communication that certain ideas are dominant over others. The hegemonic model of communication argues that the elite in society decide what ideas dominate in the public sphere.
  • Imagined community
    From Key Concepts in Radio Studies
    This refers to the sense of belonging to a defined community (including the nation), which radio and other media are able to foster among listeners.
  • The Schramm Model of Communication
    From Key Concepts in Marketing
    The most commonly taught and widely used theory of communication is that proposed by Wilbur Schramm in the late 1940s. The Schramm model views communication as a process that takes place between a sender (transmitter) and a receiver: there will be also a message, and a medium through which the message can be transmitted.

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