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Description: Covers business case studies focused on issues in emerging markets and emerging industries across the globe.
Description: Tales of the “Ugly American” abroad are all too familiar. In business, making a cultural faux pas when in foreign setting isn't just embarrassing; it can have a very high cost in terms of a botched deal and lost profit. Something as simple and subtle as a head movement or casual gesture can have enormous consequence.
Description: Contains 270 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history. Included are anecdotes pertaining to the famous, or infamous, marketing strategies and advertising campaigns that managed to capture the sometimes jaded viewers' attention.
Description: Chronicles the history, development and current status of the world's most lucrative and high profile industries. Each entry covers size and economic/social impact of the industry; its organization and structure; its history and development; major countries and companies involved (including rankings); size and nature of the work force; and research.
Description: A collection of over 100,000 eBook titles in 24 subject areas.
Description: ebrary is an electronic book collection that covers all academic subject areas.
Guides and Tutorials
eBooks on EBSCOhost
eBooks on EBSCOhost
- Searching for EBSCO eBooks (PPT)
- Searching EBSCO eBooks - Tutorial (2:46)
- Saving Notes on EBSCO eBooks
- eBooks Quick Reference User Guide
Description: This two page printable user guide provides an overview of, and instructions for, downloading EBSCO eBooks. Also provides the basic steps of transferring books to supported mobile devices.