EBSCO Tutorials and GuidesUseful resources 1Useful Resources 2
Accounting eBooksOther DatabasesCredo ReferenceGoogle Scholar/Writing ResourcesStandards and Taxes & SecuritiesAccounting - Links and SitesAcademic and Careers, etc.Useful linksKhan Academy - Economics and Finance
Business Plans BooksBusiness Plans in the Library's Electronic ResourcesDatabases - GeneralGoogle Scholar/Writing ResourcesBusiness Plans Videos
Gale Virtual Reference Library eBooks - Case Studies ResourcesCase Studies BooksDatabasesDatabases - GeneralGoogle Scholar/Writing ResourcesCase Studies Links
eBooksDatabasesCredo ReferenceGoogle Scholar/Writing ResourcesFlorida/Amusement and Theme Parks LinksTourism Links
eBooksDatabases - Company Search/Forms/SWOT AnalysisDatabases - GeneralGoogle Scholar/Writing ResourcesCredo Reference - Corporate BusinessCredo Reference - Executives & EntrepreneursCredo Reference - Financiers & IndustrialistsCredo Reference - Global ExecutivesAnnual Reports, Links, and StatisticsInternational Resources
eBooksDatabasesDatabases - GeneralCredo ReferenceGoogle Scholar/Writing ResourcesOverview, Banking, Data & Rates, and GlobalLaws & Regulations, Publications, Regulators, and StatisticsKhan Academy - Economics and Finance
eBooksCurrent IssuesDatabasesOther Electronic Resources/Business Videos/Ready ReferenceGoogle Scholar/Writing ResourcesBusiness LinksUseful linksResearch Help - Homework HelpInternational Resources
This is the "Gale Virtual Reference Library eBooks - Case Studies Resources" page of the "Business Research Accounting - Company" guide.
Alternate Page for Screenreader Users
Skip to Page Navigation
Skip to Page Content

Business Research Accounting - Company  

Useful links and sites on Business research.
Last Updated: Aug 22, 2017 URL: http://libguides.warner.edu/business Print Guide RSS UpdatesEmail Alerts

Gale Virtual Reference Library eBooks - Case Studies Resources Print Page
  Search: 
 
 

Gale Virtual Reference Library eBooks

These resources are restricted to current Warner University students, faculty, and staff.

Log-in: Warner email account.

 

CaseBase: Case Studies in Global Business (GVRL)   

CaseBase: Case Studies in Global Business (2012)

 Description: Covers business case studies focused on issues in emerging markets and emerging industries across the globe.

CaseBase: Case Studies in Global Business  

CaseBase: Case Studies in Global Business (2011)


 Encyclopedia of Global Brands 2013 

Encyclopedia of Global Brands 2013

Description: Contains 270 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history. Included are anecdotes pertaining to the famous, or infamous, marketing strategies and advertising campaigns that managed to capture the sometimes jaded viewers' attention.

Encyclopedia of Major Marketing Strategies (GVRL) 

Encyclopedia of Major Marketing Strategies

Description: 100 essays covering some of the top global and emerging brands that appeared from 2010 to 2013. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as "war stories" by professors.


 

Description

Loading  Loading...

Tip