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GVRL eBooks: Case Studies Resources/Case Studies Links Print Page
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Gale Virtual Reference Library eBooks

These resources are restricted to current Warner University students, faculty, and staff.

Log-in: Warner email account. 

CaseBase: Case Studies in Global Business (GVRL)   

CaseBase: Case Studies in Global Business (2012)

 Description: Covers business case studies focused on issues in emerging markets and emerging industries across the globe.

CaseBase: Case Studies in Global Business  

CaseBase: Case Studies in Global Business (2011)


 Encyclopedia of Global Brands 2013 

Encyclopedia of Global Brands 2013

Description: Contains 270 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history. Included are anecdotes pertaining to the famous, or infamous, marketing strategies and advertising campaigns that managed to capture the sometimes jaded viewers' attention.

Encyclopedia of Major Marketing Strategies (GVRL) 

Encyclopedia of Major Marketing Strategies

Description: 100 essays covering some of the top global and emerging brands that appeared from 2010 to 2013. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as "war stories" by professors.


 

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