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Celebration : the story of a town - Michael Lassell
Call Number: qF 319 .C44 L37 2004
ISBN: 0786854057
Publication Date: 2004-10-18
Celebration, Florida, is perhaps the most successful planned community in the country, having recently won a coveted Florida state civic award. What many people don't know is that Walt Disney's original concept for what later became Epcot at Walt Disney World was exactly what Celebration is today-a thriving town where people live, work, go to school, attend to their health-care needs, shop, dine out, bank, and have myriad recreational opportunities. The richly illustrated Celebration: The Story of a Town explores the history of planned communities in America; the original concepts for Celebration complete with input from architects, social historians, and perhaps most important, local residents; and the ups and downs of this unique community as it establishes itself as one of Florida's most desired addresses.

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Disney and the Bible - Perucci Ferraiuolo; Bob Moorehead (Foreword by)
Call Number: PN 1999 .W27 F37 1996
ISBN: 0889651299
Publication Date: 1996-09-01

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Disney Discourse - Eric Smoodin (Editor)
Call Number: PN 1999 .W27 D57 1994
ISBN: 9780415906166
Publication Date: 1994-03-22
Hirohito and his Mickey Mouse watch, Goofy and Donald as our "Goodwill Ambassadors:" Disney Discourseis an interdisciplinary examination of the founder and his empire. These essays use an interdisciplinary approach to read through Disney's domestic cultural production "innocent" national icons, as well as theme parks, cartoons and television to analyze the global impact of American popular culture, the politics of Disney, and the complex reception Disney productions have received around the world. The Disney corporation's ever-increasing visibility the opening of Euro Disney and new stores in malls and vast influence over global culture demands critical attention not only in film and television studies, but in international diplomacy, architecture, economics and other related fields. DisneyDiscourseconsolidates the best of the current work on Disney and provides a representative sample of past analyses of the Disney empire. Contributors:Julianne Burton-Carvajal, Lisa Cartwright, Brian Goldfarb, Richard deCordova, Douglas Gomery, David Kunzle, Jon Lewis, Moya Luckett, Richard Neupert, Susan Ohmer, José Piedra, Mitsuhiro Yoshimoto, Alexander Wilson.

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Inside the Magic Kingdom: seven keys to Disney's success - Thomas K. Connellan
Call Number: PN 1999 .W27 C66 1997
ISBN: 1885167237
Publication Date: 1997-03-25
Through interviews with past and present Disney employees, some of the business secrets and practices of this vastly successful empire are revealed.

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Once Upon an American Dream - Andrew Lainsbury
Call Number: GV 1853.4 .F82 E95 2000
ISBN: 070060989X
Publication Date: 2000-03-22
Branded a "cultural Chernobyl" and the "tragic kingdom," the Euro Disney Resort has been on its own thrill ride since opening in 1992. The much publicized version of the Magic Kingdom gave Europeans alcohol-free "mocktails," surly employees, even colors too muted for the Disney image. Facing financial disaster, was it any wonder that Disney execs found themselves wishing upon a star for answers? After so many knee-jerk criticisms of Euro Disney, this book combines firsthand experience and research to shed new light on claims that the park is nothing more than a form of American cultural imperialism. Andrew Lainsbury, a former Euro Disney employee who knows what the park meant to its visitors, goes beyond media bites and academic scorn to examine Europe's love/hate relationship with Euro Disneyland and some of the undiscussed issues surrounding it. Once Upon an American Dream is a story of global capitalism on a grand scale. Lainsbury has plumbed company archives and interviewed key players to give readers the real view from Le Chateau de la Belle au Bois Dormant (Sleeping Beauty's Castle). He cracks open the Euro Disney controversy to reveal the park not as a tragic experiment in exporting American culture but the result of European efforts to import a popular form of American entertainment. Lainsbury tells how the Walt Disney Company came to build a European park and locate it in France, how political negotiations affected its design and development, how it was promoted to continental audiences, and what caused its widely publicized financial woes before being rescued by a real prince from Saudi Arabia. He reveals what it took to win back the hearts of skeptical Europeans-such as serving wine, selling flashy merchandise, and placating disgruntled workers. Finally, he looks into the magic mirror to speculate on the role of Euro Disney and the Walt Disney Company in the twenty-first century. Ultimately, Lainsbury shows that cultural imperialism is not an exclusively American phenomenon but a global corporate strategy-and that global corporatism, by needing to be responsive to consumers, is so complex that it may not be as monolithic as feared. Once Upon an American Dream is a fairy tale for our times, reminding us that, for all the critical huffing and puffing, the creation and marketing of pleasure is what Euro Disneyland is all about.

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Realityland - David Koenig
Call Number: GV 1853.3 .F62 W34545 2007
ISBN: 9780964060524
Publication Date: 2007-10-01
"Realityland: True-Life Adventures at Walt Disney World" takes the first-ever in-depth, unauthorized look at the creation and operation of the world's most popular vacation destination. Step backstage and witness: Walt's original plans for Disney World-and how his dreams completely changed in the hands of his successors. His undercover agents who secretly bought 44 square miles of swamps. The chaotic construction and frantic first years of the Magic Kingdom. The underground caverns that wind beneath the theme park. Disney's unconventional, initially disastrous foray into operating its own hotels. The behind-the-scenes machinations that led to EPCOT Center. How safety and security are maintained on property-at all costs. The tumultuous change of leadership that turned the cherished "Ways of Walt" upside down. Book jacket.

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Rethinking Disney - Mike Budd (Editor); Max H. Kirsch (Editor)
Call Number: PN 1999 .W27 R48 2005
ISBN: 0819567906
Publication Date: 2005-11-14
In recent years, the Walt Disney Company has grown far beyond its beginnings in animated films and theme parks to become a major multinational corporation with global reach. As the company's activities have grown more complex and its influence more ubiquitous, both its internal practices and its attempts to control its now global public environment have generated conflicts that contradict the classic Disney publicity image. The 11 wide-ranging, interdisciplinary essays in this collection cover topics including Animal Kingdom; Gay Days at the theme parks; Disney's connection to sweatshops; commodification of The Lion King on Broadway; the transformation of Winnie the Pooh; Disney's experience in urban planning in Times Square and Celebration, Florida; and Disney's America. A comprehensive introduction contextualizes the essays and relates them to earlier Disney studies. CONTRIBUTORS include Lee Artz, Sean Griffin, Dick Hebdige, Radha Jhappan, Daiva Stasiulis, and Susan Willis.

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Riding the Black Ship - Aviad E. Raz
Call Number: GV 1853.4 .J32 T657 1999
ISBN: 0674768949
Publication Date: 1999-05-01
In 1996 over 16 million people visited Tokyo Disneyland, making it the most popular of the many theme parks in Japan. Since it opened in 1983, Tokyo Disneyland has been analyzed mainly as an example of the globalization of the American leisure industry and its organizational culture, particularly the "company manual." By looking at how Tokyo Disneyland is experienced by employees, management, and visitors, Aviad Raz shows that it is much more an example of successful importation, adaptation, and domestication and that it has succeeded precisely because it has become Japanese even while marketing itself as foreign. Rather than being an agent of Americanization, Tokyo Disneyland is a simulated "America" showcased by and for the Japanese. It is an "America" with a Japanese meaning.

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The Disney Version - Richard Schickel
Call Number: NC 1766 .U52 D555 1997
ISBN: 1566631580
Publication Date: 1997-03-01
Richard Schickel's classic history of Walt Disney's life and times was the first to look behind the carefully nurtured avuncular image of the man. Some howled in protest at this criticism of their hero, but they failed to see that Mr. Schickel's book acknowledged Disney's profound influence on American popular culture. The Disney Version takes us from Walt's wandering youth through the desperate gamble of opening his own animation studio, his daring decision to crash Hollywood, the sudden and inspired invention of Mickey Mouse - and on to the creation of a multimillion-dollar international entertainment empire. Throughout, Mr. Schickel asks penetrating questions about Disney's achievements and shortcomings, and about the enormous popularity of the "Disney version".

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The Mouse That Roared - Henry A. Giroux; Donald A. Gross; Todd G. Shields
Call Number: PN 1999 .W27 G57 1999
ISBN: 0847691098
Publication Date: 1999-04-22
How are children--and their parents--affected by the world's most influential corporation? Henry Giroux explores the surprisingly diverse ways in which Disney, while hiding behind a cloak of innocence and entertainment, strives to dominate global media and shape the desires, needs, and futures of today's children.


Books from the Warner University Library



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Benchmarks in Hospitality and Tourism - Sungsoo Pyo
Call Number: HD 62.15 .B462 2001
ISBN: 0789019140
Publication Date: 2002-09-19
After an overview of benchmarking concepts and processes, this book explores benchmarking's strengths and weaknesses, describes ways to apply benchmarking to tourist facilities and destinations, and examines the role of customer satisfaction and loyalty in benchmarking. Case studies presented are dr

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Marketing for Hospitality and Tourism - John Bowen; Philip Kotler; James C. Makens
Call Number: TX 911.3 .M3 K68 1996
ISBN: 0133956253
Publication Date: 1995-11-01
Designed specifically with the hospitality and travel student in mind, this text provides practical examples and applications that illustrate the major decisions marketing managers face in their efforts to balance objectives and resources against needs and opportunities in the global market.

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Principles and Practice of Management in the Hospitality Industry - James Keiser
Call Number: TX 911.3 .M27 K45
ISBN: 0843621826
Publication Date: 1979-06-01


Other Amusement Parks

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Beneath the Surface: killer whales, SeaWorld, and the truth beyond Blackfish - John Hargrove; Howard Chua-Eoan
Call Number: QL 737 .C432 H3675 2015
ISBN: 9781137280107
Publication Date: 2015-03-24
*Now a New York Times Best Seller* Over the course of two decades, John Hargrove worked with 20 different whales on two continents and at two of SeaWorld's U.S. facilities. For Hargrove, becoming an orca trainer fulfilled a childhood dream. However, as his experience with the whales deepened, Hargrove came to doubt that their needs could ever be met in captivity. When two fellow trainers were killed by orcas in marine parks, Hargrove decided that SeaWorld's wildly popular programs were both detrimental to the whales and ultimately unsafe for trainers. After leaving SeaWorld, Hargrove became one of the stars of the controversial documentary Blackfish. The outcry over the treatment of SeaWorld's orca has now expanded beyond the outlines sketched by the award-winning documentary, with Hargrove contributing his expertise to an advocacy movement that is convincing both federal and state governments to act. In Beneath the Surface, Hargrove paints a compelling portrait of these highly intelligent and social creatures, including his favorite whales Takara and her mother Kasatka, two of the most dominant orcas in SeaWorld. And he includes vibrant descriptions of the lives of orcas in the wild, contrasting their freedom in the ocean with their lives in SeaWorld. Hargrove's journey is one that humanity has just begun to take-toward the realization that the relationship between the human and animal worlds must be radically rethought.

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Brick by Brick - David Robertson; Bill Breen
Call Number: HD 9993 .T694 L447 2013
ISBN: 9780307951601
Publication Date: 2013-06-25
Brick by Brick takes you inside the LEGO you've never seen. By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory. Brick by Brick reveals how LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. When the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation, they ironically pushed the iconic toymaker to the brink of bankruptcy. The company's near-collapse shows that what works in theory can fail spectacularly in the brutally competitive global economy. It took a new LEGO management team - faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys) - to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies.  Along the way, Brick by Brick reveals how LEGO: - Became truly customer-driven by co-creating with kids as well as its passionate adult fans - Looked beyond products and learned to leverage a full-spectrum approach to innovation - Opened its innovation process by using both the "wisdom of crowds" and the expertise of elite cliques - Discovered uncontested, "blue ocean" markets, even as it thrived in brutally competitive red oceans - Gave its world-class design teams enough space to create and direction to deliver built a culture where profitable innovation flourishes Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, just like LEGO. Whether you're a senior executive looking to make your company grow, an entrepreneur building a startup from scratch, or a fan who wants to instill some of that LEGO magic in your career, you'll learn how to build your own innovation advantage, brick by brick.

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Cypress Gardens - Mary M. Flekke; Sarah E. MacDonald; Randall M. MacDonald
Call Number: GV 1853.3 .F62 F54 2006
ISBN: 073854339X
Publication Date: 2006-11-22
Florida's first theme park, Cypress Gardens, was the brainchild of Richard Downing Dick" Pope Sr. With his wife, Julie Downing Pope, he transformed a marshy, lakeside property in Winter Haven into a magnificent garden. The park's first visitors in 1936 toured pathways surrounded by lush plants from around the world. Two years later, electric boats meandered through the park's winding, hand-dug canals. Water ski shows commenced in 1942, and the park became the "Water Ski Capital of the World." The Florida-shaped Esther Williams Swimming Pool still graces the shore of Lake Eloise. The park was a set for dozens of short feature films, a stage for beauty pageants, and a site for special television broadcasts. A butterfly garden, zoo, rides, and the small-town Southern Crossroads shopping and dining area remain popular features. Kent Buescher purchased Cypress Gardens in 2004, and today's expanded Cypress Gardens Adventure Park preserves the family-friendly appeal of Dick and Julie Pope's magnificent park."



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Benchmarks in Hospitality and Tourism - Sungsoo Pyo
Call Number: HD 62.15 .B462 2001
ISBN: 0789019140
Publication Date: 2002-09-19
How much money is your business wasting? How good is the service you deliver? This pioneering book will familiarize you with benchmarking techniques that can be used to gauge and improve the performance of hospitality and tourism businesses anywhere With compelling case studies drawn from hotel management, environmental systems, and destination practices, it examines important aspects of benchmarking, including satisfaction barometers, indicator development, and finding/networking with benchmarking partners. After an overview of benchmarking concepts and processes, this essential book explores: benchmarkings strengths and weaknesses ways to apply benchmarking to tourist facilities and destinations the role of customer satisfaction and loyalty in benchmarking--and a way to efficiently measure it a procedure for identifying benchmarking partners the Tyrolean Tourism Barometer--its value, its usefulness, and ways to improve it the changing functions of hotel front office operations and procedures and benchmarks that can help empower front office employees benchmarks in quality management benchmarks in accreditation for hospitality and tourism businesses a case study of environmental management systems for Caribbean resorts and hotels--how they have saved money on water, electricity, diesel fuel, and liquefied petroleum gas while improving environmental performance

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Florida Fun Facts - Eliot Kleinberg
Call Number: F 311.5 .K54 2004
ISBN: 1561643203
Publication Date: 2004-10-01
From theme parks to ballparks, the quirky to the educational, Miami to Tallahassee -- every city and county in Florida are covered in this newly expanded edition: What's responsible for more than 2,800 holes in Palm Beach County? Which came first, St. Augustine or Plymouth Rock? What's Osceola County's biggest city that technically isn't a city at all? Where in Florida can you participate in the King Mango Strut? What Oscar-winning actress hails from the small town of Bascom, Florida? What's bigger, Walt Disney World or New York's Manhattan Island? It's everything you need to know about Florida -- and more!

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Hosts and Guest Revisited: tourism issues of the 21st century - Valene L. Smith (Editor)
Call Number: G 155 .A1 H67 2001
ISBN: 1882345290
Publication Date: 2001-02-01
Gives an overview of the study of tourism by looking at examples of the literature since 1974 by a variety of authors. The role of tourism in today's world and how travel is promoted, how the values of travel can be understood, and the role of technology in disseminating travel information and enhancing the travel experience.

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Marketing for Hospitality and Tourism - John Bowen; Philip Kotler; James C. Makens
Call Number: TX 911.3 .M3 K68 1996
ISBN: 0133956253
Publication Date: 1995-11-01
Designed specifically with the hospitality and travel student in mind, this text provides practical examples and applications that illustrate the major decisions marketing managers face in their efforts to balance objectives and resources against needs and opportunities in the global market.

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Tourism, Globalization and Development - Donald G. Reid
Call Number: G 155 .A1 R4565 2003
ISBN: 0745319998
Publication Date: 2003-07-20
Tourism is booming worldwide -- it makes up a massive part of the global economy. Donald G., Reid's book focuses on tourism in developing and less-developed countries. He examines its social and environmental impact and offers a timely critical analysis of the part it plays in globalization.Many of the world's poorest countries rely on the tourist trade for the major part of their income. However, all too often, the local communities involved do not reap the benefits of this trade. Developers often exclude local communities from the initial planning and decision-making process, viewing them either as a benign resource to be exploited, or as an impediment.Reid presents a rigourous critique of corporate-led tourism development and lays out alternatives that would give planning and control to the local communities involved. He argues that only in this way can the vastly differing requirements of each community be addressed, and social and environmental issues can be dealt with properly. The book includes a discussion of macro planning theory, and offers three case studies of locally controlled projects that show clearly how communities developing a tourist trade can benefit from it."Donald Reide(tm)s book has exposed the underpinnings of a tourism industry that is totally committed to consumerism and the destructive reality of a market economy, and offers the potential instead for an industry based on social and ecological sanity within the framework of a more moral economy. Stephen Wearing, University of Technology, Sydney Australia


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